Beware of the Online Marketing Minefield | Online marketing

Thar’s gold in them thar hills,” was proclaimed around the world in 1849, when gold was discovered in the hills of northern California.More than 100,000 people descended upon California to find their own wealth in the hills and the streams of California. Fast-forward 150 years, and people are saying the same thing about the Internet today.”Thar is gold in them thar Web pages,” for the person who doesn’t get their clock cleaned by the snake oil salesmen of the Internet. By hiring a qualified online marketing consultant or successfully completing a reputable Internet marketing training course, you can succeed online.Early Victors in the Online Business Success Story In 1994, Stanford students Jerry Yang and David Filo created the Yahoo Web directory. One year later, they co-founded Yahoo, Inc. In 1998, Stanford students Larry Page and Sergey Brin created and launched the Google search engine, the largest and most popular search company on the Internet today. In 2005, three former PayPal employees joined forces to create YouTube. The three founders of YouTube were Steve Chen, Chad Hurley and Jawed Karim. Only 21 months after the launch of YouTube, Google purchased the website for $1.65 billion in Google stock.One Does Not Have to be “On Leave from the Stanford Ph.D. Program” It’s amazing when you look at the biographies of the Who’s Who in Internet business startup success. Most everyone on the list has as part of his or her biography, “currently on a leave of absence from Stanford’s… Ph.D. program.”This reference is actually an inside joke, pointing to the fact that nearly all of these people dropped out of college to start their Internet businesses. The founders of Yahoo, Google and Apple were all college dropouts. The founders of YouTube were simply paid staff of PayPal before striking out on their own with YouTube.The point is that if college dropouts can make it online, then we can too, if we choose to learn from those who came before us. But even if these people didn’t have a college degree, do you believe they created these tremendous accomplishments without education?They became educated and performed marketing research to help insure their success. They surrounded themselves with people who had knowledge in areas where they weren’t as strong needed some help.Creating Online Business Marketing Success Today There are many companies online offering business-building services to others. Some are good, some are bad, and others may be good, but they may not be the right service providers for your company. Take for example the Google AdWords pay-per-click advertising system. Millionaires have been made through the Google AdWords system.Just to put this into perspective, through June of 2007, eBay had been spending $25 million every quarter with Google AdWords. When major businesses spend $100 million per year in advertising with one advertiser, you can believe that the company is making that amount back and much more from the advertising provider.For Every Online Marketing Success, There Are Dozens of Failures Not all of us will create the next Yahoo, Google, eBay or Amazon. But good money can be made online if you don’t fall into the traps where many before you have fallen. AdWords is a powerful advertising model. It can make millionaires and it does every year. But the thing is that AdWords may not be the right advertising model for you to follow now and it may not be right for you ever.If you understand that, you’re less likely to fall into the poor house using any online advertising method. Unfortunately, too many people have mortgaged their homes and driven themselves into bankruptcy using online marketing companies to promote their online businesses.Deep Pockets Are Not the Solution, But Wise Internet Marketing Choices Are First and foremost, a business must design itself to make a profit on its’ activities.I know people who have developed businesses online that did well in the sales column, but the business owner failed in his quest to turn those sales into a profit. Imagine being the website owner who generated his first $120,000 year and then nearly went under because his prices were too low for the kind of service being offered.After having been a successful sole proprietor online for five years, my friend said that his first six-figure year nearly put him out of business. He is just now beginning to recover financially from his mistakes, 18 months later. We Can’t Know Everything about Running Our Online Businesses, Especially in Today’s Complicated World
When starting an online business, there are people who have been down the road you are getting ready to travel. They know where the potholes are in the road and they know where the landmines are buried. To add an online marketing consulting coach of this caliber to your contact list could mean the difference between success and failure online.It’s a real added benefit for online business people to have someone to turn to for advice, regarding how to overcome the hurdles they will face in their Internet business.We might have the basics covered, but there’s always going to be times when the experiences of others can help light the path in front of us.Online Marketing Consultants Can Help You Avoid The Landmines
A qualified online marketing consultant is an invaluable asset for many online businesses today. There are affordable business mentors and Internet marketing coaches, specializing in helping small business start-ups and solo professionals. What if you could benefit from their past experiences — both good and bad — without having to waste the money and the time they did?Think of their services as being like an insurance policy, helping ensure your success. Over my many years online, I have learned a lot both from Internet marketing training and from the school of hard knocks.The 2 main mistakes I see new online business people making are:1. Not being realistic about the money and time required to make an online business succeed, with the competition that exists today.
2.Not obtaining enough marketing education to succeed online.Wrapping It Up
I encourage you to pursue your dreams and your online business. Make sure you have the proper training to help guarantee your success. Strongly consider Internet marketing training through a qualified, reputable source…either through personal online marketing consultants or through online training courses.

Making Money Via an Online Business | online business

The internet (Web) has revolutionized the way we live. The web caters to different online businesses and drastically altered the way corporations and private parties do business. A lot of people are looking for various ways to find a balance for work, leisure and making money nearly simultaneously. Different types of online businesses present themselves as each gives opportunities for people to earn money. A person can either have a passive or active income. From the way it’s described, passive income can be generated from actions a person sets up that earn a recurring income without other functions done to them while an active income needs work to be done continuously.In making money online, one should consider several factors before deciding which business is right. Here is a 3 step guideline to consider before a person embarks on their online business.1. Plan – The amount of experience and knowledge you will need for an online business is important. You can do the learning yourself or have a mentor guide you in the business. Think of the time you need for learning the business and the time allotted for it to grow and make money. Also plan for expenses that a person has to allot for the business. This includes the website, computer tools, training, virtual assistants, web developers and other factors. Making money online needs a lot of planning which will definitely help you in the long run.2. Decide – After research, decide on the type of online business that you will venture into. Research in the beginning is very important. One should know their way around the internet as the business revolves on it. Decide on a name for the business as it should be unique to catch search engine visitors attention.3. Market -To be making money online it is important for you to effectively market your website business. You should decide wisely on the structure and design of your website. Think of ways to attract an audience, then market your website according to that plan. Internet marketing involves different techniques to earn a higher page rank on the search engines. Moving your page rank higher attracts a larger audience for you to build a customer or subscriber list. Techniques include article marketing, search engine optimization, social media marketing, blog marketing, backlinking, Google AdSense ads and other techniques. You can either do affiliate marketing or direct online selling. Affiliate marketing is putting unique links on your website where you can earn a commission from a sale. Direct online Selling involves the selling of products and services through the internet. from a website business.There are many misconceptions in making money with an online business. Some say it is fast and easy, but the truth is that it is not that easy. A person needs to dedicate time to learn about it first to achieve the goal, which is to earn a profit of course. If any online business offer claims a person can make money easily and without much effort, it would be more logical to doubt it. It is important to reexamine the online business website, verify the testimonials and look for second opinions. If they are offering products for affiliate marketing, reexamine if it is legitimate. To improve the odds to earn an income for an online business, one needs to perform considerable research before making any decision. This will serve as the all important foundation for anyone making money with an online business.

3 Healthcare Marketing Secrets You Never Knew | healthcare

Marketing a healthcare business is tough! the Healthcare Industry is a unique field because while you deal with the very sensitive nature of your patients’ treatment, which often frighten you, make you vulnerable or confuse you, you also work in a very scientific and avant-garde industry where treatments, tools and systems in constant evolution. Today, healthcare providers are rarely caught up in the new health marketing strategy and sales processes or respond to technological advances.The healthcare marketing landscape has shifted dramatically the past decade with the increase of technology tools, social media, and digital devices. A recent article for Socialnomics quotes Tricia Wilkerson, Senior Marketing Specialist at Conifer Health Solutions, on the state of B2B Marketing in the Healthcare industry: “Healthcare is notoriously behind other industries when responding to technological advances and audience expectations, so it remains important that marketers push the industry with smart trend adoption.”Here are some important stats to consider as you begin planning out your marketing strategy:• As of 2016, there were more than 326 million people in the U.S. Each one of them with their own personality and each one of them a potential patient.• 52% of smartphone users gather health-related data from a smartphone.• 91% of adults have their smartphone within arm’s reach 24/7.• According to recent Facebook data, the number one most asked for recommendation is a doctor or a healthcare provider.• There are 8.2 billion health-related video views on YouTube.As in many B2B industries, long sales cycles can mean change comes slowly to marketing strategy. So, to make it a little easier for you, here are some essential truths we’ve discovered about healthcare marketing. Here are the three healthcare marketing secrets and how they can rejuvenate your business:#1 Research and Define Your Ideal CustomersWhen you try to reach a particular audience, your success depends on how deeply you can guide them. Focusing on a certain segment of the market to generate and attract potential customers will not only help you polish your marketing, but also ensure that the customer association you get from your sales and marketing operations will have a better success rate.How to Reach Your Target Audience in the Healthcare Industry?If you are looking to improve your health care marketing, you may have realized that not all messages will be adapted to all audiences. Partnering with a marketing professional with health care experience is always a smart strategy. Before doing anything else, you need to consider your audience:• For whom are you creating this report?• What do they want to know?• What will they do with the information?For any organization and practice of medical care of all kinds (hospitals, manufacturers, doctors and surgeons, dentists, pharmacists or groups), the more specifically the target audience defined, the greater their capacity to inspire a positive response.Once you have identified your targeted audiences, it is helpful to gather some information about them. This information can help you determine the information needs of your audience, how you can communicate with them more effectively, and where and how you can contact them.#2 Create Valuable ContentHow do healthcare marketers develop and promote relevant content? First, they must understand the needs of clients by building insight through primary research, syndicated sources, and behavior analysis. Next, they need to create content that meets their needs, such as video, blogs, articles and supports brand objectives. Finally, promote content in the media where customers interact and share.According to a new report, 85% of healthcare B2B marketers have a content marketing strategy, but only 4% believe their programs are extremely effective.For a healthcare marketer focused on a pediatric service line, creating helpful content could mean writing an educational article on the merits and concerns of pediatric psychology. When planning to increase content production when the vast majority does not believe that their content marketing efforts are highly effective, B2B marketing specialists are potentially prepared for failure.Content marketing nurtures a long-term relationship with customers, which is critical in the medical industry.3 Tips to Grow Your Healthcare Company with Content Marketing:1. Know what your customers want to learn2. Be a healthcare industry leader3. Capitalize on current eventsThe following tips will set you up with the knowhow you need to produce better content for your readers. Content marketing is an excellent way to both position your healthcare company as a thought leader and to generate new leads and customers for your business. Be creative and offer information that provides real insight for your customers.Target Ideal Buyers with ContentCreating and sharing successful Healthcare marketing content is all about your audience: who you’re speaking to and what you’re trying to say. To make the most out of your healthcare services, you first have to define the group of people you’re creating your content for and what they’ll find useful about it. Content marketing involves creating and sharing quality content that is specifically designed to attract your target customers. If you’re not sure how to get started with your content marketing strategy, we can help! Here’s how to target your buyer persona through content marketing.• Defining And Developing Buyer Personas• Consider The Buying Team• Mapping Content To The Buyer’s JourneyThe beauty of the specific content is that it was created with a specific group in mind to enjoy and learn from the way they prefer to consume content. Without a persona-based content marketing initiative, you run the risk of allowing your competitors to influence buyers by talking about their needs and addressing uncertainties through specific content, which increases the consideration of purchases as along the road.That’s especially true for B2B healthcare marketers, many of whom face more complicated, longer sales cycles, making their challenges with consistent and compelling content creation all the more problematic. With that in mind, there is a lot for B2B marketers in other industries to learn from the world of health marketing. Be sure to always involve a specific target audience through different channels and remain relevant.